Management Leadership

From supply chain to market entry, Go East Advisors empowers chemical and allied sector companies to optimize complex operations and thrive in competitive landscapes.

Founder and Managing Director of Go East Advisors

Dr. Jörg Strassburger

  • More than 20 years of experience in the international chemical industry, including marketing and sales as well as the development and implementation of strategies for market development and growth
  • Head of Strategic Planning at Bayer Polymers and Head of Corporate Development at Lanxess, responsible for the development of strategies at corporate and business unit level and their implementation
  • For around nine years as Chief Operating Officer for Lanxess in India; in this role, he was responsible for investments worth over 200 million euros
  • Under his leadership, Lanxess became one of the fastest growing chemical companies in India
  • Establishment of a sourcing department to exploit the opportunities of the Indian

His many years of strategic experience combined with his operational experience on site in India guarantees clients that, in addition to short-term objectives, long-term strategies are not lost sight of.

His achievements in India include:

  • Establishment of new and closure of old and unprofitable production sites
  • Establishment of a sourcing department to exploit the opportunities of the Indian purchasing market for global demand
  • successful implementation and integration of M&A
  • Smooth portfolio adjustments
  • Establishment of an IT development and support center
  • Building a globally valued sourcing department
  • active association work in several industry associations

Founder and Managing Director Go East Advisors India Pvt. Ltd.

Mr. Avinash Parihar

  • More than 15 years working in the chemical industry
  • Focus on business development, strategic purchasing, development of external production partners and strategic market analysis to prepare growth strategies
  • He gained experience in various European chemical companies, where he developed and implemented purchasing, supply chain, and logistics concepts. Most recently, he prepared and supported the successful market entry of a European logistics company into India and subsequently oversaw its successful business development and growth in the country.
  • Member of the Indian Business School and the All Indian Management Association
  • Excellent network in Indian chemicals and petrochemicals

Thanks to his multicultural experiences, he has developed a profound understanding of European companies and their ethical and economic requirements and brings this knowledge to bear in his collaboration with Indian companies, authorities and employees in the region.