Many small and medium-sized business owners are familiar with the problem: They want to conquer a promising market, but don’t actually have the necessary time or the in-house expertise to initiate and successfully implement the necessary steps. What is needed is a local representative office with employees who are familiar with the local conditions and – in every respect – speak the language. However, many companies shy away from taking this step. They are hesitant to establish a local company, search for suitable staff, and incur the associated, often considerable costs. Starting up in these countries often entails complex tasks and requires excellent knowledge of the local market. Sometimes it can be expedient to work with a local distributor. However, this solution is rarely successful in India, as the market is very heterogeneous with its different languages and cultures and cannot be covered by just one distributor. This is often underestimated.
This is where the expertise of Go East Advisors comes in. As long-standing, successful entrepreneurs in the Indian chemical market, we have developed a concept specifically for medium-sized chemical companies that enables them to establish a local presence at low cost and with reduced effort. This concept is tried and tested and has already proven itself many times over. The core element of this concept is that Go East Advisors hires an employee of your choice and works with them to develop the markets according to your objectives. This relieves you of the daily management of your sales activities, but at the same time ensures that someone works exclusively for you and is focused on your business. Costs also remain manageable, as your business not only benefits from a shared service platform, but your employee can be selected based on their technical/sales skills, eliminating the need for an expensive general manager. At the same time, you have access to experienced experts in both India and Europe who have extensive expertise in the respective markets: chemical experts with more than 20 years of management experience, as well as market development and management. This know-how has proven to be a key asset when launching (or starting from scratch) in new markets.
