Together with experts from industry and science, Dr. Jörg Straßburger took part in a panel discussion on business opportunities in India at the PDA (Parenteral Drug Association) Congress on June 27 in Berlin. In his introductory presentation, he highlighted the enormous business opportunities for European companies and suppliers in the pharmaceutical and medical device sectors in the Indian market. He demonstrated that the Indian pharmaceutical market is one of the fastest growing and that India is already the leading supplier of generic drugs in the world. Dr. Straßburger went on to explain which approaches are most successful in India depending on your own business model, but also pointed out the pitfalls and peculiarities of the Indian market. In the ensuing discussion, he demonstrated how problems during market entry or growth projects can be avoided with the support of competent partners. The conclusion was clear: the rapidly growing importance of the Indian market is often underestimated and greater commitment on the part of companies is necessary to seize the growth opportunities accordingly.
